From Concept to Cash

Taking an Idea & Growing it into Cash …

“From Concept to Cash” is a series of 12 interviews I held with some of the most successful entrepreneurs of our time (such as Bob Proctor, Loral Langemeier, Mary Morrissey, Rick Frishman, and Ryan Lee) to find out exactly how they brought their information product ideas ‘From Concept…to Cash’. Each of these individuals has a proven business model which is relevant or illustrates how to successfully take any idea and bring it into physical reality as an entrepreneurial venture generating substantial revenue.

Have you have ever thought, ‘I want to make money doing what I love’, but you just weren’t sure how to make it happen? 

Do you want to publish a book or information product, but you just don’t know how you can turn it into a business or integrate it into your existing business? 

Our From Concept to Cash digital product give you access to:

• Digital Files of the 12 Interviews, consisting of over 500 MB of original content
• 3 Bonus Recordings featuring John Robinson:
  - “How to Make the Sale”
  - “The Art of Setting And Achieving Goals”
  - “$100K in 100 days – How to Consistently Earn $1000 Per Day”

In addition, if you join our From Concept to Cash Leaders Master Mind Group, you will receive all of the above plus bi-weekly mastermind calls with John Robinson and other Leaders Group members to help you laser focus on bringing your Information Product(s) to fruition! These are implementation style, structured mastermind calls, which allows you the opportunity to grow through the power of the mastermind AND provides homework on each call tailored specifically to your needs so you can implement your way to success!

From Concept to Cash Home Study	From Concept to Cash Leaders Master Mind Group
12 exclusive interviews with leaders in Information Product development Three Bonus recordings from John Robinson	12 exclusive interviews with leaders in Information Product development Three Bonus recordings from John Robinson Bi-weekly Master Mind which meets for 90 days

From Concept to Cash introduces one of the most unique, effective, and revolutionary training methods that exists today in the business development arena! But, don’t just take our word for it. Look at what others have to say about it:

“I so love this webinar! It is well paced and easy to understand!” – Jai Jeffrey

“This content is great! John, thank you for this amazing webinar!” – Antonia Bernard

Three basic, easy-to-understand principles form the foundation of the From Concept to Cash program:

1. Today, more than ever before, you have the greatest array of information-related tools and resources (many of which are free) to quickly bring wealth and success into your life and business
2. Unfortunately, most entrepreneurs struggle because they can’t increase their income above a certain threshold or they don’t even know the first step to take to simply create the business of their dreams and make their first sale
3. Yet, by harnessing the singular Power of Information, any entrepreneur can unleash their business’ hidden sources of income using nothing more than the knowledge they already possess.

Simply put: you can use information you already have and about which you are passionate and leverage the principles taught in From Concept to Cash to significantly increase your income in a short period of time.

Our 12 Experts

Our list of speakers includes some of the most established names in the Information Product industry and includes a number of experts in the business development and personal development fields, as well as other entrepreneurs who have achieved noteworthy accomplishments in their businesses.

Bob Proctor – Speaker, Author, Coach – Topic: Developing a Winner’s Image for Success

Bob is one of the best Law of Attraction and abundance teachers in the world. Bob’s command and understanding of self help material and his ability to teach it make him second to none. As one of the main teachers in The Secret, his popularity has sky rocketed around the world. Many of the great Law of Attraction teachers have been mentored by Bob for years but know the rest of the world knows about him as well. Bob Proctor lives in Toronto, Canada. Has been active in the Self Help Industry for almost 50 years now. His mentors include Raymond Stanford, Earl Nightingale, Lloyd Conant, and many more.

Loral Langemeir – Financial Strategist – Topic: Tactical Steps to Building a Cash Machine around Your Information Product

Loral was born and raised on a farm in Nebraska, Loral Langemeier started from scratch. Growing up, she had neither money nor connections. She created her first business at 17, and by the time she was 34, had established a multi-million dollar portfolio. Loral has built a number of businesses in a variety of industries, several of which have grossed millions. Her most recent accomplishment is growing her current business into a $19 million company in only five years. Loral is one of todays most dynamic and pioneering financial strategists. A New York Times best-selling author and a leading motivational speaker, Loral has spurred thousands across the country from dazed apathy and fear of finance to millionaire status by giving them the simple tools to launch innovative businesses that generate cash and build wealth.

Mary Morrissey – Speaker – Topic: The Dream Builder


Best-selling author, speaker, and consultant for over three decades, Mary’s transformational talks and seminars have made her one of the world’s leading teachers in the human potential movement. Mary speaks about how she brought her own business concepts to cash and how it isn’t about getting rich quick!! It’s about working within your passion and actually doing the work! She also talks about her ‘One Minute Method’ program which can help you stay in high vibration every day to keep moving forward with your success!

Ryan Lee – Author, Coach, and Internet Marketing Expert – Topic: How to Dominate any Market in Less Than One Week


Ryan Lee is one of the world’s leading Internet marketing experts. He has authored 2 best-selling books and has been featured in dozens of media outlets including the front page of the Wall Street Journal and the cover of Millionaire Blueprints. He started as a full-time gym teacher in NYC and now generates over seven figures per month with his companies. Ryan walks you through how you can dominate any market, even YOUR niche, in just one week!

Tom Davis – Musician – Topic:Niche Market Success by Doing What You Do Best

Tom began his musical journey at the age of seven. By his eighteenth birthday, he was touring the United States playing both clubs and concerts. Following a dramatic and powerful encounter with the Lord Jesus in 1979, the direction of his life and music were forever altered. Entering the world of Contemporary Christian Music, more specifically Worship Music, Tom developed the popular live worship series Touching The Father’s Heart and produced more than thirty-five albums for the Vineyard Music Group featuring worship leaders such as Brian Doerksen, Kevin Prosch, Rita Springer and Andy Park. Sensing the Lord calling him to change direction, he relocated to Texas where he founded Amber Rose Ministries through which he produces cutting-edge, live worship recordings as well as intimate worship albums that bring healing and life. He also organizes and leads worship for healing conferences around the country featuring dynamic speakers such as Jack Taylor, Bill Johnson, Dr. Lance Wallnau, Randy Clark, Leif Hetland, Gary Keesee as well as many others.

Rick Frishman – Publicist – Topic: The Power of Publicity and Publishing

Rick is the founder of Planned Television Arts, has been one of the leading book publicists in America for over 33 years. Working with many of the top book editors, literary agents and publishers in America, including Simon and Schuster, Random House, Wiley, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books, he has worked with best-selling authors including Mitch Albom, Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, and Harvey Mackay.

Dan Poynter – Author – Topic: Successful Self Publishing

Dan fell into publishing. He spent eight years researching a labor of love. Realizing no publisher would be interested in a technical treatise on the parachute, he went directly to a printer and “self- published.” The orders poured in and he suddenly found he was a publisher himself. For many years, Dan ran Para Publishing all by himself. In fact, he was often billed as the world’s largest one-person publishing company. As a one-man show, an author/publisher who handled all the writing, publishing and promotion, office management and shipping himself, Dan is in the best position to advise a first time self-publishing author who is on a limited budget. Today, Dan has staff, a number of products and services (books, reports, tapes, disks, seminars, etc.) and a large suite of offices with a 360 view of the mountains and the Pacific Ocean.

Susan Brady – The Corner Coach – Topic: Becoming a Leader in Direct Sales


Susan is the founder of The Corner Coach. For over 20 years she worked in a multitude of different positions, the majority within the Public Sector where challenges were something she embraced and thinking “outside of the box” became the norm. In 2000 she was introduced to direct sales in the cosmetics industry and very quickly rose to the top 1% in her field within the first 18 months. This new found career caused Susan to take one of the biggest risks in her working life – resign from a government position, something very few individuals had even done, to pursue her direct sales career full time. Her favorite part of this business was not the sales, but the chance to teach, inspire and motivate women to be their very best, helping them believe in themselves, and to set and achieve goals they never dreamed possible. It was this love of working with people that inspired Susan to expand herself beyond direct sales to work with individuals worldwide through her company The Corner Coach.

Michele Krogman – Website Development – Topic: Website Development to Drive Results in Any Business

Michele founded the Web Development Company, OneKubedDESIGNS. She built the company on a foundation of Passion, Excellence and Integrity. That passion moves the company to GIVE to all those around them. Excellence…inspires them to GIVE their best to every project no matter how big or small. Integrity…molds their thoughts and actions to GIVE their clients open and honest communication. The name OneKubed means “One to the 3rd power” still equals ONE! They take a three pronged approach to their business plan, which they stream into ONE united purpose. OneKubedDESIGNS is a multifaceted design company whose purpose is to provide a creative & innovative approach to: Website Development, Internet Marketing, and Company Branding. They have been developing website’s since 1996.

Harmen Stevens – Sales Leadership – Topic: Sales Leadership and How to Get Joint Ventures

Harmen has personally managed many sales teams-both in call centers and in the field – toward achieving maximum performance in the shortest amount of time. His personal mission is to maximize the potential in every person he meets. He helps them grow faster by passing on all the practical proven methods, skills and ideas he and his team can find. He helps people forward every day by performing at least one new activity each day to improve your life. He does this through the continuous development of skills and attitudes in their lives. This allows you to try new ideas, apply new techniques, thereby paving the way for more sales in the shortest amount of time.

Tracie L. Church – Virtual Assistant – Topic: How to Grow Any Business with an Information Product

Tracie has been managing offices since she was 18 years old. She has a knack for finding the most efficient way of performing a task whether by developing a new way to do it or learning the existing way to its fullest extent. She’s worked for Universities, McGraw-Hill Book Publishing Company, small businesses and as a travel agent during her administrative career. In all positions she was known as the go to person for both co-workers and clients/customers alike wherever she went in corporate America. She knew the corporate world just wasn’t for her and when the opportunity arose, she was determined to do what she did best for herself. Working with coach John C. Robinson she developed her concept and realized entrepreneurs were in need of her skills and a great deal more appreciative than corporate America. She used what she learned about masterminding from John C. Robinson and Bob Proctor into the mix and created a skilled team who mastermind together for each of her entrepreneurial clients. This provides her clients a ready-made team putting all of their experience toward freeing that client to grow their business. Tracie and her entire team find gratification every day in helping their clients achieve their own entrepreneurial goals! The next concept she will bring to cash is a tour company in the islands of the West Indies!

Mark Meyerdirk – Attorney – Topic: How to Protect Your Intellectual Property

Attorney and business consultant with 33 years in corporate law and finance, specialization: securities, licensing, franchising, real estate, banking, mergers and acquisitions, title insurance, and life settlements.

Legal experience in corporate acquisitions, creation of securities and private placements, entrepreneurial start-ups and development of franchise business concepts. Business consulting: complex contract negotiations, business plans, financial structuring and projections.




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From Concept to Cash Home Study	From Concept to Cash Leaders Master Mind Group
12 exclusive interviews with leaders in Information Product development Three Bonus recordings from John Robinson	12 exclusive interviews with leaders in Information Product development Three Bonus recordings from John Robinson Bi-weekly Master Mind which meets for 90 days